.2024 has actually been an unstable year for adtech funding.U.S.-focused adtech startups, once familiarized to snagging billions in venture capital annually, have actually increased nearly $360 million up until now this year, placing it on course to be the industryu00e2 $ s slowest year in over a years, per Crunchbase information. That lag is due to market saturation, enhanced regulative stress, as well as financial uncertainties.ADWEEK consulted with 5 VCs that continue to purchase adtech business, in spite of these problems, concerning what they are actually looking for and what they stay away from. Probably unsurprisingly, these entrepreneurs are targeting chances in privacy-focused modern technologies as well as industry-specific areas including linked TV.